Prescription: DD600 Digital Media Design

Aim of Module To provide the student with an understanding of the techniques involved in the creation and development of various media components, including digital graphic design, typographical elements, audio and video components.

Credits 7

Student Learning hours 70

Content Revised New 2004

Prescription Expiry Date Nov 2007


Level and Assessment Schedule
TopicsHighest
Skill Level
Suggested
Assessment
Percentage
1 Design Principles C 30
2 Media Design A 30
3 Media Development A 40

100

LEARNING OUTCOMES

The Student Will
C1.Describe the history and evolution of digital media, and outline current trends and methods of design, and demonstrate an understanding of the fundamental principles of design theory
A2.Design compositions for a wide variety of media components, and create and demonstrate effective layout techniques
A3.Develop and optimise a number of varied media components

CONTENT

1Design Principles
Describe the history and evolution of digital media, and describe a variety of media components.
Identify and discuss current trends and design techniques, and discuss ideas for more effective and efficient design strategies.
Demonstrate an understanding of the principles of colour theory, and identify appropriate combinations of colour.
Outline various techniques in visual communication.
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2Media Design
Design a range of media components.
-Graphic Design
-Typographic Elements
-Audio Editing
-Video Sequences
-3D Animation
Create sample screen layout designs.
Review designs
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3Media Development
Implement existing designs, and develop a range of media components.
Demonstrate the optimisation of media components.
Review media components.
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