| Aim of Module | The student will gain an understanding of E-Commerce principles and the impact E-Commerce has on the way in which businesses operate. |
| Credits | 7 |
| Knowledge Assumed From | BA500 (BA100) with ET600 (ET200) and SS600 (SS200) recommended |
| Student Learning hours | 70 |
| Content Revised | new 2000 |
| Prescription Expiry Date | Nov 2007 |
| Topics | Highest Skill Level | Suggested Assessment Percentage | |
| 1 Principles and Applications of Electronic Commerce | A | 35 | |
| 2 Legal Issues | A | 20 | |
| 3 Handling Money and Taxation | C | 15 | |
| 4 Security | A | 15 | |
| 5 Business to Business and Business to Consumer Markets | A | 15 | |
| 100 | |||
| LEARNING OUTCOMES The Student Will | ||
| A | 1 | Explain the general principles of E-Commerce and how E-Commerce differs from other forms of commerce, and analyse how E-Commerce impacts on business strategies. |
| A | 2 | Explain legal issues involved, and analyse case studies as they relate to legal issues. |
| C | 3 | Explain how money and taxation is handled on the Internet. |
| A | 4 | Explain the various Internet security systems, and analyse case studies as they relate to security. |
| A | 5 | Explain the difference between Business to Business and Business to Consumer markets, and analyse the evolution of business on the internet. |
| 1 | Principles and Applications of Electronic Commerce |
| > | Describe examples of, and analyse case studies relating to, the impact of E-Commerce on marketing, sales, procurement, delivery and customer service. | |
| > | Describe how E-Commerce impacts on Business Strategies, including value chain analysis, models for competitive advantage (including the applicability of models such as Porter’s Five Forces Model). | |
| > | Analyse case studies relating to how E-Commerce has been used as part of a business strategy in an attempt to gain competitive advantage. | |
| 2 | Legal Issues |
| > | Describe the relationship between E-Commerce and various aspects of NZ Law including: | |
| - Law of Contact (offer and acceptance) | ||
| - Consumer Protection Legislation (Fair Trading Act, Sale of Goods Act, Consumer Guarantees Act, Privacy Act) | ||
| > | Analyse case studies with respect to contract law and consumer protection legislation. | |
| 3 | Handling Money and Taxation |
| > | Describe the requirements of Payment Systems, Types of Electronic Payments (credit cards, electronic cheques, and digital cash), EDI (electronic data interchange). | |
| > | Describe the income tax and GST issues surrounding E-Commerce in terms of the country of location for the product and for the purchaser and vendor. | |
| 4 | Security |
| > | Describe the benefits of cryptography, process of encryption and digital certificates. | |
| > | Demonstrate a general understanding of Internet Security Systems (for example: S-HTTP, SSL, S/MIME, S/WAN, SET), Firewalls, and Security Standards (for example Australian Standard AS4444). | |
| > | Analyse E-Commerce case studies as they relate to security. | |
| 5 | Business to Business and Business to Consumer Markets |
| > | Describe the Business to Business (B2B) and Business to Consumer (B2C), with a focus on their differences including: | |
| - Demographics | ||
| - Loyalty | ||
| - Acceptance | ||
| > | Describe the evolution of “business on the internet” through the analysis of case studies. | |
| Note | ||
| NOTES TO TUTORS | ||
| > | It is intended that the assessment for this module include case studies that involve the evaluation of how businesses have used E-Commerce, and how E-Commerce has changed the way that business is done. | |
| REFERENCES | ||
| > | Electronic Commerce in Plain English | |
| McIlroy, Don J. Butterworths, 1999 | ||
| ISBN 0-4087-1564-2 | ||
| > | Understanding Electronic Commerce | |
| Kosiur, David. Microsoft Press, 1997 | ||
| ISBN 0-1-57231-560-1 | ||
| > | E-Commerce Business on the Internet | |
| McLaren, Constance H, & McLaren, Bruce J, | ||
| South-Western Educational Publishing, 2000 | ||
| ISBN 0-538-68918-8 | ||
| > | Commercial Law Article in the June 2000 issue | |
| NZ Chartered Accountants Journal | ||