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Information and Communications
Technology Qualifications
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| Prescription: EC700 (EC300)E Commerce Business |
| Aim of Module | The student will gain an understanding of E-Commerce principles and the impact E-Commerce has on the way in which businesses operate.
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| Credits | 7
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| Knowledge Assumed From | BA500 (BA100) with ET600 (ET200) and SS600 (SS200) recommended
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| Student Learning hours | 70
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| Content Revised | new 2000
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| Prescription Expiry Date | Nov 2005
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LEARNING OUTCOMES
The Student Will
| | | | | A | 1 | Explain the general principles of E-Commerce and how E-Commerce differs from other forms of commerce, and analyse how E-Commerce impacts on business strategies. | | | | | A | 2 | Explain legal issues involved, and analyse case studies as they relate to legal issues. | | | | | C | 3 | Explain how money and taxation is handled on the Internet. | | | | | A | 4 | Explain the various Internet security systems, and analyse case studies as they relate to security. | | | | | A | 5 | Explain the difference between Business to Business and Business to Consumer markets, and analyse the evolution of business on the internet. |
CONTENT
| | | | > | Describe examples of, and analyse case studies relating to, the impact of E-Commerce on marketing, sales, procurement, delivery and customer service. | | | | | > | Describe how E-Commerce impacts on Business Strategies, including value chain analysis, models for competitive advantage (including the applicability of models such as Porter’s Five Forces Model). | | | | | > | Analyse case studies relating to how E-Commerce has been used as part of a business strategy in an attempt to gain competitive advantage.
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| | | | > | Describe the relationship between E-Commerce and various aspects of NZ Law including: | | | | - Law of Contact (offer and acceptance) | | | | - Consumer Protection Legislation (Fair Trading Act, Sale of Goods Act, Consumer Guarantees Act, Privacy Act) | | | | | > | Analyse case studies with respect to contract law and consumer protection legislation. | | |
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| | | | > | Describe the requirements of Payment Systems, Types of Electronic Payments (credit cards, electronic cheques, and digital cash), EDI (electronic data interchange). | | | | | > | Describe the income tax and GST issues surrounding E-Commerce in terms of the country of location for the product and for the purchaser and vendor.
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| | | | > | Describe the benefits of cryptography, process of encryption and digital certificates. | | | | | > | Demonstrate a general understanding of Internet Security Systems (for example: S-HTTP, SSL, S/MIME, S/WAN, SET), Firewalls, and Security Standards (for example Australian Standard AS4444). | | | | | > | Analyse E-Commerce case studies as they relate to security.
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| | | | > | Describe the Business to Business (B2B) and Business to Consumer (B2C), with a focus on their differences including: | | | - Demographics | | | - Loyalty | | | - Acceptance | | | | | > | Describe the evolution of “business on the internet” through the analysis of case studies. | | |
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| | | | Note | | NOTES TO TUTORS | | | | | > | It is intended that the assessment for this module include case studies that involve the evaluation of how businesses have used E-Commerce, and how E-Commerce has changed the way that business is done. | | | | | | | REFERENCES | | | | | > | Electronic Commerce in Plain English | | | McIlroy, Don J. Butterworths, 1999 | | | ISBN 0-4087-1564-2 | | | | | > | Understanding Electronic Commerce | | | Kosiur, David. Microsoft Press, 1997 | | | ISBN 0-1-57231-560-1 | | | | | > | E-Commerce Business on the Internet | | | McLaren, Constance H, & McLaren, Bruce J, | | | South-Western Educational Publishing, 2000 | | | ISBN 0-538-68918-8 | | | | | > | Commercial Law Article in the June 2000 issue | | | NZ Chartered Accountants Journal |
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